Leverage Your Data

Customized Business Solutions to Improve Sales and
Manage Cost Per Acquisition for Predictable, Sustainable Results.

Who We Are

We are a group of data scientists, analysts, and data-junkies with a passion for helping large companies tap into their unknown data universe. Massini Group provides services and tools that improve organizational efficiency, boost sales, increase client retention, and skyrocket ROI. With over 20 years of research, 100+ companies, 5,000 campaigns, and 150 million+ outcomes, you can have confidence that Massini Group will provide predictable, sustainable results.

Our Services

Data Services

Data must be the foundation of your sales environment.

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Market Analysis

Understand your comprehensive market and strategically prioritize how to reach it.

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Campaign Management

The best predictor of future success is historical interactions.

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Omni Channel Integration

Within your organization you are using several different means to attract customers. Because efforts are so detailed and can be so multifaceted we have found that many companies are leaving some of the best data, their own, sitting on the table. We are interested in understanding your business objectives and unique business objectives and then helping structure your data collection and build a fully auditable omni-channel solution that has all the appropriate checks and balances. In todays market, with the advances in technology there is no “Set it and forget it” solution.

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Business Process Outsourcing

Identify inefficiencies and build solutions for blind spots.

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Sales Process Optimization

Streamline business processes and drive systematic improvements.

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Distribution / Compliance

Let us take care of the details in distribution and compliance.

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Centralized Reporting

Massini Group custom builds reporting dashboards, campaign and telesales management tools specifically for your organization and processes. This is proven to reduce friction of new systems integrations and on-boarding, seamlessly providing your team with the real-time insights and predictive analytics needed to make quick, yet strategic, data-backed business decisions to increase sales efficiency and convert leads to sales rapidly.

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What Others Say About Us

“Massini Group has been instrumental in driving sales success at American Express Business Travel by building and maintaining our marketing reference database and optimizing our telephone lead generation efforts. With Massini Group help we have reduced our cost per lead by 75% and sustained that level of performance for years.”

American ExpressSr Manager Strategic Planning

“The Massini team brings a supreme level of expertise, passion and commitment to their client relationships. Unparalleled analytic capabilities with consistent on time delivery and focus on client’s end goals. Massini’s efforts were key in redefining most profitable segments to target and uncovering opportunity to improve database.”

VerizonGroup Marketing Manager

“It is my great pleasure to provide the Massini Group with a very strong recommendation. While at American Express, I have had the opportunity to work with the Massini Team for almost three years (2009 – 2012) on a very high profile project. Massini has been responsible for providing external lead management technology support on this project. The Massini Team has always been a very responsible, proactive, and dedicated partner. Massini frequently made recommendations that helped us save both time and money. There were several instances when the Massini Team proactively raised issues that helped us avoid problems. I enjoyed working with the Massini Team. The nature of our program required them to provide multiple deliverable on a short-notice basis. The Team was always positive and hard-working. I would encourage anyone who is looking for a superb lead management technology partner to hire Massini immediately.”

American Express Senior Marketing Manager

“The Massini Group offer a unique service to marketing organizations looking to improve their ability to target the right people at the right time to generate business. They are a highly skilled, knowledgeable team that can help deliver bottom line results. I have personally worked with them on multiple projects and have been extremely satisfied with each. The team is very accessible, thorough and takes the time to dig into the details with their clients. I highly recommend The Massini Group for any organization that wants to better understand their target markets and how to drive demand.”

Cummins Allison Senior Vice President and Strategic Planning

“As one of the leading outsourcers in the B2B sales and marketing industry, my company was under pressure to find effective ways to optimize results for our clients, and the Massini Group successfully lead key initiatives that helped us meet those demands… Massini’s expertise in data, operational optimization, sale/marketing campaign management and measurement, process improvement, analytics, and predictive modeling is unsurpassable. … they’re the most effective service partners I’ve ever worked with!”

TelAffectsPresident